Advanced SEO Strategies for 2025
If you’re new to SEO, we recommend starting with our SEO Basics Guide before diving into these advanced strategies.
🧐 1. Optimize for Search Intent
Ranking isn’t just about keywords — it’s about satisfying what the user really wants.
Types of search intent:
- Informational: Looking for an answer or tutorial
- Navigational: Looking for a brand or website
- Transactional: Ready to buy or take action
Tip: Rework your content to directly address the why behind the search.
🔗 2. Build Strategic Backlinks
Backlinks from relevant and trusted websites are still one of Google’s top ranking factors.
How to build backlinks:
- Publish original research or statistics
- Collaborate with other content creators
- Submit guest posts on high-authority blogs
✅ Avoid spammy backlinks — quality > quantity.
⚙️ 3. Improve Core Web Vitals
Google now considers user experience metrics in ranking.
Focus on:
- Largest Contentful Paint (LCP)
- Cumulative Layout Shift (CLS)
- First Input Delay (FID)
Use Google PageSpeed Insights to test your pages.
🛠️ 4. Add Schema Markup
Structured data helps Google show rich snippets.
Start with:
- Article schema
- FAQ schema
- Local business schema
Test with Google’s Rich Results Test.
🔄 5. Refresh Old Content
Update older posts with:
- Better formatting
- Current stats
- New internal links
Google rewards fresh, relevant content.
Want to get started? Check out our SEO Basics Guide.
Written by Zinzo Digital – Helping businesses grow smarter online.