The Problem: Website with No Visibility
Meet Rakesh, owner of a local interior design firm in Kanchipuram. Despite launching a beautiful website in early 2024, traffic was nearly non-existent.
- ❌ No organic search clicks
- ❌ No inquiries or bookings
- ❌ Ad budget wasted with zero return
“I thought having a website meant people would find me. But no one even knew I existed.”
— Rakesh, Small Business Owner
The Symptoms
Rakesh’s Google Analytics showed:
- Bounce rate over 85%
- Average session time: 12 seconds
- Ad clicks not converting
- Keyword rankings: not even in top 50
He was spending without strategy, and it hurt.
Step In: Zinzo Digital’s Diagnosis
When Rakesh approached Zinzo Digital, our first step was a Digital Audit. Here’s what we found:
- 🚫 No meta titles or descriptions
- 🚫 No Google Business Profile setup
- 🚫 Irrelevant keyword targeting
- 🚫 Poor page load speed
- 🚫 Zero retargeting or pixel tracking
We designed a plan focused on ROI-first actions.
Our Strategy: Combine Organic + Paid Power
✅ SEO Optimizations
- Keyword research tailored to local & service-based queries
- Meta tags + schema markup for visibility
- Image compression + speed boost
- Mobile UX refinements
- Google Business listing + local citations
✅ Ad Campaigns
- Google Ads (Service + Location targeting)
- Facebook/Instagram Retargeting
- Custom landing pages for conversion
- UTM tracking and weekly performance reviews
Results After 60 Days 🚀
| Metric | Before | After (60 Days) |
|---|---|---|
| Monthly Visitors | ~80 | 2,400+ |
| Lead Form Submissions | 0 | 38 |
| Avg. Session Duration | 12 secs | 2 min 11 secs |
| ROI on Ads | N/A | 4.2x |
“Zinzo Digital’s approach wasn’t just traffic — it was targeted, profitable, and long-lasting.”
— Rakesh
Visual: From Frustration to Success
Want Results Like This?
📉 Tired of poor traffic and no ROI?
📈 Let Zinzo Digital step in — we specialize in:
- SEO for long-term visibility
- PPC Ads that convert
- Analytics + CRO
- Full strategy & execution
📧 Email us at services@zinzodigital.com
📞 Let’s turn your online silence into sales!
Tags: Case Study, Local Business, Lead Generation, Digital Growth, Kanchipuram SEO