Why Did My Flower Boutique in Koyambedu Stop Getting Calls from Google?

2 minute read

Your flower boutique in Koyambedu, Chennai was receiving steady calls and orders from Google Search and Maps until June 2025. Suddenly:

  • 🔇 No more calls
  • 📉 Low or no enquiries
  • 🧭 You changed SEO providers and updated the site — but still no improvement

If this sounds like your story, you’re not alone.
At Zinzo Digital, we’ve helped several local businesses regain lost visibility after major Google changes.

❓ Why Did My Calls Suddenly Drop?

Several things can cause a local ranking drop, especially after:

  • Google algorithm updates
  • SEO agency switch
  • Website design or structure changes

🔍 Let’s Fix It – Step by Step

✅ 1. Check If Your Google Business Profile Was Changed or Suspended

  • Are you still verified on Google Business?
  • Was your business category changed?
  • Did someone remove or update your address, contact number, or service area?

📌 Even minor edits can drop you off the map.

✅ 2. Check If Website URLs or Structure Changed

If your florist website changed from:

/flower-delivery-koyambedu.html
➡️ to
/bouquets.html

… and the old page was ranking, you just lost traffic.
Always use proper 301 redirects if URLs change.

✅ Make sure your new pages:

  • Have similar content
  • Target the same local keywords
  • Are indexed by Google

✅ 3. Audit Your Local SEO Signals

Google uses multiple factors for local rankings:

Signal What to check
NAP Consistency Is your Name, Address, Phone same everywhere?
Google Reviews Did your rating drop? Fewer new reviews?
Local Keywords Are you still using “Koyambedu florist”?
Page Titles & H1 Tags Do they still have “Chennai” or “Koyambedu”?
Business Category Is it still set as “Florist” or “Flower Shop”?

✅ Run an audit using BrightLocal or GMB Everywhere

✅ 4. Fix Content That Was Changed by New SEO Agency

Ask yourself:

  • Did they remove local area names?
  • Did they use AI-generated content with no personalization?
  • Did they add too many keywords and make it spammy?

Your content must be:

  • Natural
  • Location-rich
  • Aligned with user intent like “same-day flower delivery Koyambedu”

✅ 5. Rebuild Local Trust with Reviews

If reviews slowed down, Google will reduce your exposure.

📌 Ask past customers for:

  • A fresh review
  • Specific mention of “Koyambedu flower delivery” in text
  • Upload a photo with flowers

✅ Aim for 1–2 new reviews per week consistently.

✅ 6. Run a Local Ranking Tracker

Use tools like:

  • Google Search Console → check impressions/clicks drop
  • Ubersuggest or Ahrefs → check if keywords disappeared
  • Grid My Business → map ranking tracker

This tells you where the issue started — Maps? Organic? Mobile? Desktop?

✅ 7. Add Fresh Location Content

Post blogs like:

  • “5 Best Flower Gifting Ideas in Koyambedu”
  • “How to Order a Birthday Bouquet in Chennai Within 2 Hours”
  • “Why Zinzo Flowers is Trusted by Koyambedu Locals”

Google loves fresh content + local intent.

🧩 Add Local Schema Markup to Rebuild Relevance

schema: true schema_json: | { “@context”: “https://schema.org”, “@type”: “Florist”, “name”: “Zinzo Flowers”, “image”: “https://www.zinzodigital.com/assets/images/logo.png”, “url”: “https://www.zinzodigital.com”, “telephone”: “+91 8148038211”, “address”: { “@type”: “PostalAddress”, “streetAddress”: “78, Sri Mahaganapathy Nagar”, “addressLocality”: “Koyambedu”, “addressRegion”: “Chennai”, “postalCode”: “600107”, “addressCountry”: “IN” }, “sameAs”: [ “https://www.instagram.com/zinzodigital”, “https://www.facebook.com/zinzodigital”, “https://www.youtube.com/v/@ZinzoDigital” ] }

Updated:

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