Top 5 Free SEO Tools Every Small Business Should Use
SEO can be overwhelming — but with the right tools, you can take control and improve your website’s performance without spending a penny.
Here are the top 5 free SEO tools every small business should use in 2025.
1. Google Search Console
Google’s own tool helps you monitor your site’s presence in Google Search results.
- See which keywords bring visitors
- Check indexing status
- Find and fix errors
Start here: https://search.google.com/search-console
2. Google Analytics (GA4)
Track your website visitors and understand their behavior.
- How many visitors you get
- Which pages are popular
- How visitors find your site
Set up GA4: https://analytics.google.com
3. Ahrefs Webmaster Tools
Ahrefs offers a free version to audit your website’s SEO health and backlinks.
- Site audit with actionable fixes
- Monitor backlinks
- Track keyword rankings
Try it here: https://ahrefs.com/webmaster-tools
4. Ubersuggest
Ubersuggest helps you research keywords and analyze competitors.
- Find keyword ideas
- Check domain authority
- Get content suggestions
Visit: https://neilpatel.com/ubersuggest/
5. Google PageSpeed Insights
Website speed is crucial for SEO and user experience.
- Test your page speed on desktop and mobile
- Get suggestions to improve load times
Use it here: https://pagespeed.web.dev/
Bonus Tip: Combine These Tools for Best Results
No single tool does everything. Use them together to cover all aspects of SEO — traffic, rankings, backlinks, and site health.
Want to learn more? Check out our SEO Basics Guide to get started.
Written by Zinzo Digital – Helping small businesses grow smarter online.