Top 5 Free SEO Tools Every Small Business Should Use
SEO can be complex, but there are great free tools to help small businesses get started and improve their website’s search rankings.
Here are the top 5 free SEO tools that you can start using today.
1. Google Search Console
Google Search Console shows how Google indexes and views your website.
Use it to:
- Track your website’s search performance
- Identify and fix indexing issues
- Submit sitemaps
- Monitor keywords and click-through rates
2. Google Analytics
Google Analytics tracks website visitors and their behavior.
You can see:
- How many visitors come to your site
- Which pages they visit
- How long they stay
- Where visitors come from
3. Ubersuggest
Ubersuggest by Neil Patel helps with keyword research, content ideas, and SEO analysis.
It offers:
- Keyword suggestions
- Competitor analysis
- Backlink data
- Site audit features
4. Moz Link Explorer
Moz Link Explorer helps you analyze your backlink profile.
You can:
- Discover backlinks pointing to your site
- Check domain authority
- Identify harmful links
5. AnswerThePublic
AnswerThePublic helps you find popular questions and topics your audience is searching for.
Use it to generate content ideas that target real user queries.
Final Thoughts
These free tools provide valuable insights to improve your SEO without a budget.
Start using them regularly to understand your website and optimize for better search results.
Written by Zinzo Digital – Helping small businesses grow smarter online.