Why Am I Not Getting Orders Through My Website? Here’s What You Need to Fix

2 minute read

You’ve launched a website, added your products or services… but orders just aren’t coming in.

This is one of the most common frustrations for small business owners — and it’s fixable.

At Zinzo Digital, we’ve helped dozens of websites go from 0 orders to 100+ per month by auditing and optimizing the real reasons behind the silence.

🧠 1. You Have No Traffic (or the Wrong Kind)

If people aren’t visiting your site, they can’t buy from you.

Check your traffic using tools like:

If your traffic is below 100–200 visits per month, you need:

  • Search Engine Optimization (SEO)
  • Social media strategy
  • Content marketing
  • Google Ads or Facebook Ads

🔍 2. You’re Not Visible on Google

Try searching for your services on Google:

  • “T-shirt printing in Chennai”
  • “Best home cleaning service Coimbatore”

Does your site appear on page 1? If not, you’re invisible.

✅ You need local SEO + keyword optimization
✅ Add schema + location pages
✅ Get listed in Google Business

👉 See how SEO helps

🧭 3. Visitors Don’t Know What to Do

If your homepage doesn’t tell people exactly:

  • What you offer
  • Why they should trust you
  • What to do next (CTA)

Then people leave.

Fix it:

  • Add a “Buy Now” or “Get Quote” button above the fold
  • Use simple headlines
  • Show photos or testimonials

⚙️ 4. Slow Website Speed

Slow sites = lost orders.

Use Google PageSpeed or GTmetrix to test.

Ideal speed:

  • Mobile load: under 3 seconds
  • Desktop load: under 2 seconds

Compress images, use fast hosting, and avoid bloated plugins.

📱 5. Your Site Isn’t Mobile Friendly

Over 85% of users visit from smartphones.

If your website is hard to tap, pinch, scroll, or read — they’ll quit.

✅ Use responsive design
✅ Test on different phones
✅ Make forms and buttons mobile-first

🔐 6. No Trust Factors

Would you buy from a site with:

  • No reviews?
  • No company info?
  • No SSL (padlock)?

You must build trust by adding:

  • Testimonials
  • Google reviews
  • Phone number + address
  • Secure HTTPS (SSL)
  • WhatsApp/chat buttons

📉 7. Your Pricing Is Unclear or Hidden

People don’t want to call just to ask for a price.

Even if you can’t list exact rates, provide:

  • “Starting from ₹___”
  • Transparent packages
  • Offers like “Free demo” or “First 20% off”

📥 8. You Don’t Have Conversion Triggers

Use conversion boosters:

  • Popups with offers
  • Limited-time deals
  • Scarcity (“Only 3 slots left”)
  • Exit-intent banners

These increase urgency and drive action.

🧪 9. No Tracking = No Improvement

If you don’t track:

  • Clicks
  • Scrolls
  • Abandoned carts
  • Contact form fills

Then you’re guessing what’s working.

✅ Use tools like:

  • Google Analytics (GA4)
  • Facebook Pixel
  • Hotjar or Microsoft Clarity (for heatmaps)

💡 10. You Launched and Forgot to Market

Just publishing a website is not enough.

You need to actively market it:

  • SEO
  • Instagram reels
  • Google Ads
  • Email follow-ups
  • WhatsApp broadcasts

Marketing = traffic
Traffic + conversion = orders

👣 What You Need to Do Now

  1. Audit your traffic and page speed
  2. Improve your homepage layout and call-to-action
  3. Start basic SEO (on-page, schema, Google Business)
  4. Make it mobile-friendly
  5. Track everything using Google tools

🧩 Schema to Help Your Website Rank & Convert

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